E-commerce Brand — $2M TTM Revenue — DTC Wellness #82

Business Overview

This is a well-established mobile business operating in the E-commerce sector since 2018. The business generates $120,000 in annual revenue with a healthy 67% profit margin. The business monetizes through amazon fba and wholesale, serving a B2C customer base. Revenue has been +22% YoY over the past year, demonstrating sustainable growth. Key strengths include a diversified customer base with no single client exceeding 15% of revenue, established operational processes, and scalable infrastructure. The business operates with 8 employees and requires approximately 36 hours per week of owner involvement. The seller is exiting because: Capital needed for larger acquisition project Seller support includes 90 days of transition support with recorded training materials.

Monetization

Reason for Sale

Capital needed for larger acquisition project

Growth Opportunities

Product line expansion possible with minimal R&D investment. Strong brand recognition enables cross-selling. Multiple acquisition targets identified for roll-up strategy.

Risk Factors

Platform dependency: significant revenue tied to Google search rankings. Algorithm changes could impact traffic. Mitigated by diversified traffic sources and brand direct traffic growing.