E-commerce Brand — $2M TTM Revenue — DTC Wellness #62
Business Overview
This is a well-established e-commerce business operating in the Health & Wellness sector since 2020. The business generates $18,000 in monthly revenue with a healthy 67% profit margin. The business monetizes through mobile iap and ads, serving a B2C customer base. Revenue has been Stable over the past year, demonstrating sustainable growth. Key strengths include a diversified customer base with no single client exceeding 15% of revenue, established operational processes, and scalable infrastructure. The business operates with 13 employees and requires approximately 16 hours per week of owner involvement. The seller is exiting because: Burnout — owner seeking lifestyle change Seller support includes 90 days of transition support with recorded training materials.
Monetization
Reason for Sale
Burnout — owner seeking lifestyle change
Growth Opportunities
Product line expansion possible with minimal R&D investment. Strong brand recognition enables cross-selling. Multiple acquisition targets identified for roll-up strategy.
Risk Factors
Platform dependency: significant revenue tied to Google search rankings. Algorithm changes could impact traffic. Mitigated by diversified traffic sources and brand direct traffic growing.
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