E-commerce Brand — $2M TTM Revenue — DTC Wellness #52

Business Overview

This is a well-established mobile business operating in the E-commerce sector since 2021. The business generates $8,000 in monthly revenue with a healthy 63% profit margin. The business monetizes through display advertising and affiliate links, serving a B2C customer base. Revenue has been +5% YoY over the past year, demonstrating sustainable growth. Key strengths include a diversified customer base with no single client exceeding 15% of revenue, established operational processes, and scalable infrastructure. The business operates with 3 employees and requires approximately 36 hours per week of owner involvement. The seller is exiting because: Partnership dissolution — amicable split Seller support includes 90 days of transition support with recorded training materials.

Monetization

Reason for Sale

Partnership dissolution — amicable split

Growth Opportunities

AI/automation integration can reduce operational costs by 30-40%. Current processes are manual and ripe for optimization. Technology foundation supports rapid automation deployment.

Risk Factors

Regulatory changes in target market could affect operations. Monitoring legislation. Compliance infrastructure already in place. Revenue growth has been slowing — needs product refresh.