E-commerce Brand — $2M TTM Revenue — DTC Wellness #22

Business Overview

This is a well-established mobile business operating in the E-commerce sector since 2024. The business generates $18,000 in monthly revenue with a healthy 67% profit margin. The business monetizes through mobile iap and ads, serving a B2C customer base. Revenue has been +15% YoY over the past year, demonstrating sustainable growth. Key strengths include a diversified customer base with no single client exceeding 15% of revenue, established operational processes, and scalable infrastructure. The business operates with 23 employees and requires approximately 36 hours per week of owner involvement. The seller is exiting because: Owner retiring after 8 years of successful operation Seller support includes 90 days of transition support with recorded training materials.

Monetization

Reason for Sale

Owner retiring after 8 years of successful operation

Growth Opportunities

Product line expansion possible with minimal R&D investment. Strong brand recognition enables cross-selling. Multiple acquisition targets identified for roll-up strategy.

Risk Factors

Platform dependency: significant revenue tied to Google search rankings. Algorithm changes could impact traffic. Mitigated by diversified traffic sources and brand direct traffic growing.